Politics might be improved by more, rather than less marketing Essay

Politics might be improved by more, rather than less marketing. Discuss - Essay Example Marketing within the political realm is something that must be judged in the proper light to start with. The citizens of the state must be apprised of their due role within the country and then they must also be told about the different aspects related with the spreading of message through the right channels. Politics must make citizens stand up and act. They should take notice of what is happening around them and what the different regimes and movements are doing for their own betterment. This means that awareness and a sense of knowing needs to be the buzzword when we explore the true meaning of politics and marketing the same gives the whole discussion a real boost in the related scheme of things. Political marketing aims to look at the positive sides of delivering quality to the end consumers, for whom the politics is being done. The society is the eventual recipient hence it is the duty of the society to find out what is happening around it. The people are a part of this society and they are rightly the winners and/or losers at the end of the day. They must be made aware of the happenings around them when it comes to true political movements, activities, situations and the like. The usage of banners, websites, rallies, advertorials, email messages, sms texts, web portals, newspapers, magazines and even television and radio suggest that political marketing could be a real happening thing in the times much like today. (KELLEY, 1973) What also is suggested by these factors is the belief that there are a number of other avenues and different forms of media which could be explored so as to propagate the message of the political party or the politics as we might put it here. Politics in the world of today is like a relationship. It connects with an individual in much the same way as a family is connected to him. He is

Billboard Influence On Social Issues Essay Example | Topics and Well Written Essays - 500 words - 1

Billboard Influence On Social Issues - Essay Example Authorities shouldn’t let advertisers place a high pictorial advertisement in congested areas. This study hasn’t put significant light on billboard influence on social issues. For instance, billboards used to contain exaggerated content, which doesn’t have a possible existence. Such falsify practices often blow mistrust environment among people. The author of the study is failed to make logical arguments in the study. He expressed its soft feelings for the business community. Society shouldn’t be dumb on the name of the flourishing business activity. Whatsoever is containing an anoxic substance for society, it shouldn’t let allow proceeding. The structure of the essay isn’t well formulated. Hence, the author has been found with deprived thoughts regarding illustrating the significance of billboards. He attempted to give an edge billboard advertisement for a digital advertisement. The author of essay aimlessly attempted to highlight the existence of billboards nearby villages. African-American neighborhoods have a higher percentage of public service billboards dealing with issues such a dunked driving and school dropout. However, the billboard isn’t only serving to business entities. These have else usages including political promotion campaigns, maps, and addresses. Perception molds mind into a thought set those small business owners often us inexpensive methods to brandish their products. Similarly, the bombardment of billboards is from them. They want the customer to get eased in finding them. Reliability of source references is so important for writing a valuable study. Hence, Edquist, Jessica has significantly explored the impact of billboards during simulated driving.

Impact of the Third Way Police on the UK Economy

Impact of the Third Way Police on the UK Economy What Tony Blair left behind, after ten years in Downing Street Nr.10 When Tony Blair resigned as Prime Minister, after ten years in government, the term of his so called †Third Way Policy† was already out of common mind. But his successor, the former Chancellor of Exchequer Gordon Brown still has to deal with its consequences, which became obvious during the current financial crisis. In my essay I want to refer to the question; how Tony Blairs Third Way Policy has had an impact on Britains economy and why it can be seen as one of the major causes for the credit crunch in Great Britain. First, the modernization of the Labour Party to New Labour brought some advantages. Tony Blair distanced the Party from its traditional socialist ideas to a more liberal, economical orientated policy. Achievements of Blairs government were for instance the social charter of the European Union or the introduction of a minimum-wage law. Secondly, London became the world financial centre during Blairs time at Downing Street Nr. 10. This can be seen as one success, since he supported the idea of globalization and liberalized the economy and the constitutional reforms led to self-government for London. At this point one should also mention, the Bank of England got total independency from the government in 1997, which made London to one of the most attractive market places in the world. Offering good conditions to third sector businesses, the City of London brought Britain impressive years of an economic boom. Actually, London became more attractive for investors as New York, since the New Labour government removed all state regulations from the financial sector. In contrast, Britains Third Way Policy in the mid 1990s led to some major fails. To gain peoples trust Prime Minister Tony Blair and his Chancellor Gordon Brown promised to save money even stricter than the Conservative Party did before, but finally the New Labour government dropped Britain in incredibly high debts. The Third Way Policy was mainly about welfare reforms, like introducing a basic pension or child benefit. This seems to be rather good at the first view, but the welfare spending increased highly and the Blair administration had not real concept of how to finance it. For instance the reform for the National Health Service cost Britain a lot, but did not improve the NHS. Peter Carter, the general secretary of the Royal College of Nursing said: â€Å"I have never seen so much money come into the NHS. But in many areas I have never seen so much money wasted. It is a tragedy for the public, for the NHS, and for this government.†(â€Å"Blair: the NHS ‘is much better now (2007, 1 May), London Evening Standard. Retrieved November 19, 2009 from http://www.thisislondon.co.uk/news/article-23394523-blair-the-nhs-is-much-better-now.do) So, obviously concentrated the government too much on the wealth of the public sector during the economic boom years and forgot to improve the economys efficiency, to gain a higher state income. The probably biggest mistake of the Third Way Policy was the liberalization of the financial market. The independency of the Bank of England was on one hand an important step to join the Euro, but the referendum for the Euro took never place, because Tony Blair feared to lose it. So one could say the independency of the Bank was part of an unfinished reform. The liberalization of the financial market is also one reason for Britains current trouble in the financial crisis, since in the last ten years the financial market got so confused for both, the banks and the government. This means, with removing the state regulations from the Bank of England the government was not able to step in the banks business anymore. Britains current high debts are a result of New Labours policy in the first decade of twenty first century, because Banks were able to give loans to almost everyone. The government had no attitude to private borrowings, quite the contrary the government allowed Banks to borrow money even to people with low income, since borrowers spent their money, which brought a well running economy. This policy caused a raise in private mortgages debts by almost 100 per cent in a rather short period of just six years, from 2000 to the end of 2005. But when house prices increased to unrealistic high prices, people stopped spending money on products and the economic growth stagnated, further the unemployment rate increased and credit users could not pay back their credits. However, the Blair government self did not act better, because the whole Third Way Policy was based on debts, as the state could not finance its reforms through tax incomes. Moreover, the finance policy of Chancellor Brown became hardly comprehensible and understandable, because he changed the economic cycle several times. To borrow more money he enlarged the economic cycle, so it was not obvious how huge the amount of Britains debts actually were. In 2008 the foreign debts of Great Britain reached 400 per cent of Britains GDP. Finally, Great Britain came into the financial crisis, shortly after Tony Blair resigned in 2007. Now the new Prime Minister Gordon Brown has to deal with the consequences of New Labours Third Way Policy, but as he was the Chancellor before, he is one of the main responsible for the British financial market policy, which led to the credit crunch. Currently, New Labours actions to come out of the crisis seem to be doubtful, in particular the bailout package, which was financed by new printed money. But, the government is also planning to put new regulations on the sub-prime sector to protect families in trouble from unfair charges and repossessions. Whether this regulation will be realised and by whom it will be realised is yet an open question. Fact is; to come out of the crisis and to avoid another one it is necessary to introduce new regulations in the financial market through the government. But in spite of it all, Britain will need many years to come out of its debts and the process wont be easy, because if the government increases taxes businesses will probably drive out of the country and economic growth decreases. As other European countries, lately, announced already an economic growth for the next year, it seems as if Britain is going to be â€Å"Europes sick man† for the next years. Sources: BLC-Y1- British American Studies Compendium Contemporary Britain 2nd Edition. John McCormick; Palgrave, 2007 OSullivan, John. Blairs Way. National Review 50, no. 13 (July 20, 1998): p.25-27. Academic Search Elite, EBSCOhost (accessed November 12, 2009). The true extent of Britains debt (2008, 10 December); The Spectator. Retrieved November 12, 2009, from www.spectator.co.uk/coffeehouse/3078296/the-true-extent-of-britains-debt.thtml Bid to stop home loan sharks, by Kirsty Buchanan; Daily Express Weekend, November 15, 2009, p. 4 Labours  £115m boost for hard-up homebuyers ends up helping precisely no one; by Becky Barrow Business Correspondent; Daily Mail, November 17, 2009, p.12 Darling criticizes bank owners; Wall Street Journal Europe, November 13, 2009, p.1 Blair: the NHS ‘is much better now (2007, 1 May), London Evening Standard. Retrieved November 19, 2009 from http://www.thisislondon.co.uk/news/article-23394523-blair-the-nhs-is-much-better-now.do

The Latin Image :: Latin Americans Romance Love Movies Essays

The Latin Image "The romantic and erotic Latin image implied recognition that Latin Americans and Romance peoples produced persons of great beauty and attractiveness."(Rios-Bustamante,21) The most predominant stereotype that surfaces in "The Four Horsemen of the Apocalypse" and "The Mark of Zorro" is that of the Latin Lover. This stereotype may be portrayed in a more positive light because in comparison to other demeaning Latino roles in early American film, the Latin Lover is characterized by "suavity and sensuality, tenderness and sexual danger."(Ramirez Berg,115) According to Ramirez Berg, "this stereotype we owe to one star: Rudolph Valentino."(115) In "The Four Men of the Apocalypse", Valentino plays the character of Julio, a man "destined to bear the burden of allowing both his grandfather and his father to relive their lives through him." Alexander Walker speaks of the classic scene. "Few film entrances are as stunningly designed as Valentino's in 'The Four Men of the Apocalypse'†¦..the sequence loses nothing by being so calculatedly staged: the impact on audiences was instantaneous." This description shows the impact that Rudolph Valentino had on audiences as the original Latin Lover of the American cinema(even though he wasn't Latino.) Julio is suave and sensual throughout the film, particularly while seductively dancing the tango. Although he is portrayed as this dangerous lover who is "worshipped by his models", he is not depicted as a true hero until he offers to fight for his father's country in the war. It seems as though "he actually changes into a man of honor-what anyone least expected from this spoiled son of privilege†¦" http://www.mdle.com/ClassicFilms/FeaturedVideo/video16.1.htm In "The Mark of Zorro", Douglas Fairbanks plays the role of the dashing Zorro, the "almost mythical superhero who battles tyranny†¦defends the rights of both gentry and rabble equally." This film is a good example of the sensuous, desirable Latin Lover stereotype because Fairbanks is portrayed both with and without his "mask". When Fairbanks is playing the role of Zorro, he is strong, valiant, and romantic. "The girl is much more attracted to the dashing Zorro, who romances her in her garden one day." When he embodies the character of Don Diego Vega, he acts timid and weak, and has trouble winning Lolita's affection. The much stereotyped Latin Lover image was portrayed only by the masked man until the very last scene when Don Diego reveals his identity and protects the woman he loves.

Computer program Essay

Discuss the ethics of developing a computer system that track large numbers of their citizens and thair actions? THERE ARE NO ETHICS INVOLVED IN IT. IT IS ALREADY IN PLACE. CELL PHONES ARE JUST GPS TRANSMITTERS AND CREDIT CARD TRANSACTIONS DO A PRETTY GOOD JOB OF SHOWING WHAT A PERSON IS DOING. NOT PARANOID, JUST THE WAY THINGS ARE. Software development tool To help counter terrorism, many countries are planning the development of computer systems that track large numbers of their citizens and their actions. Clearly this has privacy implications. Discuss the ethics of developing this type of system. Ethics is a concern of humans who have freedom of choice. Ethics is about individual choice: When faced with alternative courses of action, what is the correct moral choice? What are the main features of ethical choice? Software engineers have wider responsibilities on systems development than the mere application of their technical skills. Ethically, an engineer should respect the confidentiality of the public irrespective of whether or not a formal confidentiality agreement has been undertaken. Developing computer systems to counter terrorism by tracking citizens of a country and their actions has privacy implications. Privacy entails an individual’s right to control the collection and use of his or her personal information, even after that information is disclosed to others with the consent of that individual. Systems are been developed that violates the human privacy rights. Examples are: Surveillance cameras Surveillance cameras are setup in peculiar places and are often illusive in the sense that individuals don’t realize that they are being filmed. For the most part these cameras are setup with good intensions namely for the benefit of public safety. They can be a vital tool in preventing or solving crimes. The problem is not that the individual is being filmed, but usually this is done without his or her consent. In some cases the surveillance cameras have been unlawful used or setup without permission. Credit cards When we contemplate all the electronic data that is now gathered about each of us as we move through our everyday lives, there seems little doubt that we are leaving behind an electronic record of our activities. The internet There are a multitude of†¦

To Be a Californian

Every day, thousands of people migrate to different sectors of the globe, to capitalize opportunity or pursue better lifestyles for themselves. California is one such state, which prides itself in being able to accommodate diverse populations and cultures. Like many stipulated theories. Immigrants chose the land to Inhabit based on the desire to acquire better living standards for themselves. Immigrants that arrive in California for instance seek the warm natural scenery provided by the state, the freedom to live whichever way they deem fit, the available bob resources, and the willingness to dream and achieve one's dreams.Those who aspire to be Californian are told that there are deferent methods to do this. The promises linked with being Californian leaves them with the desire to migrate and gain the new life promised to them. On closer examination, it becomes apparent that the concept of being Californian is linked to Individuals that have the freedom to live their lives as they p lease, work hard to achieve their dreams, and be tolerant of diversity. Nevertheless, any concept that goes against this remiss may lead to failure of not becoming a â€Å"real† Californian.To support this discussion, an examination of Denies Sponsor's â€Å"A new Perspective on the Dream,† Quays â€Å"Interviews† together with support from the survey result on Californian identity, will show that individuals' that desire to live a free life, are tolerant of diversity, and aspire to achieve their dreams qualify to be â€Å"real† Californians. Excerpts from Sponsor's article gives the illumination that a â€Å"real† Californian is a person that lives freely and enjoys every aspect of life. Spooned (2008, p. 2) gives an illustration of how people migrated from Iowa so that they could get away from the Judgment surrounding the community. In the post war era, California presented an area where one could run away from sexism, racism, and self-freedom. T he essence that surrounds freedom is the desire to escape imprisonment or slavery offered within the society. It is also the desire to give an individual's TO BE A CALIFORNIAN 3 family new opportunity to experience realities that one may have missed. Therefore, they choose to migrate to California since they experience a lack of advancement or retardation in their current environment.As I conduct some interviews with some of the individuals in the region, one respondent retorted that he migrated to be free from poverty. This is a similar story to the one given by Spooned, which talks about a young girl who experiences a sense of freedom through her uncle's migratory nature. It is evident through this story that freedom is acquired through progression areas may ring restriction into how much an individual can progress, California offers a place to gain new insight into freedom and its splendor.Spooned continues and says that when many people hear of the wonderful life in California, they cannot help, but find ways to get there (spooned 2008). This is a clear indication of the sense of peace and freedom experienced within the state. An essential component of being a â€Å"real† Californian is taking risks as a way of achieving one's dreams or combating one's problems. Many people are deprived of the splendid essentials that life has to offer, and so grow up hoping to create better lives than they had.This is evident in an interview of Cruz Reynolds as presented by Quay Cruz grew up in an age where many Mexicans experience segregation, but through his efforts, he was able to acquire equality for his school members of Mexican descent. Cruz, like many immigrants, had a desire to live better lives than their parents or make better lives for future generations. Sometimes, however, this implies sacrificing one's time to struggle for the things that are essential or meaningful in their lives.

Tommorow When the War Began essays

Tommorow When the War Began essays In the novel Tomorrow When The War Began, by John Marsden, Australia has been invaded by another country. Due to this invasion Ellie and her friends become isolated from their families in Wirrawee. The group are forced to discover their hidden strengths and learn important values and lessons about life. These values and lessons begin with learning to fend for themselves, discovering the importance of their friendships and their ability to draw on courage when faced with difficult and dangerous situations. After Ellie and her friends discover that they have been invaded they return to a remote wilderness area known as Hell. Unexpectedly the group are now without their families to support them and are faced with the fact that they will have to make decisions for themselves. The group successfully make plans to hide from the enemy, gather food supplies and make decisions about their own survival and also that of their families. Homer often takes on the role of leader in guiding the group through decision making processes. An example of this leadership is when he says The way I see it, these are our choices, now that we know a bit more about the deal. One, we can sit tight and do nothing. And theres nothing chicken about that. Its got a lot to recommend it. Were not trained for this stuff and its important for ourselves, and our families that we stay alive. Two we can have a go at getting our families and maybe other people out of the Showground... Three we can do something else to help the good guys. Thats us ... . With Homer leading them the group learn to work together in order to survive. Friendship, loyalty and looking after each other are values that are important to the group. The group recognise the importance of trusting each other and working together as a team in order to survive. An incident where these values are clearly demonstrated is when Robyn and Lee do not retu ...

Advocating The Death Penalty Essays - Capital Punishment, Penology

Advocating The Death Penalty Essays - Capital Punishment, Penology Advocating The Death Penalty Advocating the Death Penalty Thousands of people will attack the death penalty. They will give emotional speeches about the one innocent man or woman who might accidentally get an execution sentence. However, all of these people are forgetting one crucial element. They are forgetting the thousands of victims who die every year by the hands of heartless murderers. There are more murderers out there than people who are wrongly convicted, and that is what we must remember. I, as well as many others, have total confidence in the death penalty. It is a very beneficial component of our justice system. The death penalty saves lives. It saves lives because it stops those who murder from ever murdering again. It also deters potential murderers from ever committing the crime. Unfortunately, the death penalty is currently used so rarely that it isnt nearly as effective as it could be. In order for it to work, we must put it into practice more often. In recent years, crime in America has been on the rise, in particular, violent crime. This has led not only to an overcrowding of prisons in our country, but also to an increase in the number of death sentences handed down by the courts. Despite the fact that the number of inmates on death row is climbing, the number of death sentences actually carried out in any given year lags far behind. People simply arent fearful of the death penalty when it isnt used the way it should be (Stewart 50). If the death penalty has been declared legal, then the federal and state governments must employ it to its fullest as a means of stopping previous murderers from recommitting their crimes. Since most of the prisoners on death row are there for murder, executing them would ensure that they would never kill again. Obsessive murderers, who know no alternative to killing, need to be executed to protect both prison guards and society. This view is perhaps best illustrated through the words of Judge Alfred J. Talley of New York who explained If I as an individual have the right to kill in self defense, why has not the state, which is nothing more than an aggregation of individuals, the same right to defend itself against unjust aggression and unjust attack? (Kaplan 28) About two and a half years ago, my dear cousin, Jaime, became the first victim of a serial killer named Brian Duffy. Jaime, a beautiful twenty-year-old college student at SUNY Binghamton, had been walking back to her dorm after class when she was abducted by Duffy at gunpoint. Wearing a black ski mask and gloves, Jaimes friends were unable to identify him. Having no idea who this man was, they watched in horror as Jaime was grabbed, threatened, and taken away. Jaime was thrown into the front seat of a red Nissan Sentra with no license plates. Later that day, the police located the vehicle, which had been reported stolen, but Jaime and her abductor where nowhere to be found. There was not a single trace of evidence except for the fact that the car was stolen from Jaimes hometown community. Weeks went by and there were still no answers until the day two women, from Syracuse University, were abducted at gunpoint, the same way that Jaime was. The police soon realized that the three kidnappings had significant connections linking them together. These three women had all gone to high school together. Not only did they go to the same high school, they had all dated the same man at one point in time- Brian Duffy. It wasnt long before police tracked him down for questioning. Brian Duffy was arrested in April of 1997 for the rape and murder of my cousin Jaime and the two other young women. They were found buried in his backyard, severely decomposed, beaten, and raped. Each of them had a bullet lodged in their brain. Duffy was sentenced to death two months later. He never stated a motive for what he did, nor did he show remorse. It is now more than two years later and Brian Duffy is still alive and breathing. I am physically sickened when I think about how this killer

The History of Modern-Day Myanmar (Burma)

The History of Modern-Day Myanmar (Burma) Burma is the largest country in mainland Southeast Asia, which officially has been named the Union of Myanmar since 1989. This name-change is sometimes seen as part of an attempt by the ruling military junta to stamp out the populist, colloquial form of the Burmese language, and promote the literary form. Geographically situated along the Bay of Bengal and bordered by Bangladesh, India, China, Thailand and Laos, Burma has a long history of odd decisions and peculiar struggles for power. Strangely, the military government of Burma suddenly moved the national capital from Yangon to the new city of Naypyidaw in 2005, on the advice of an astrologer. From Prehistoric Nomads to Imperial Burma Like many  East  and Central Asian  countries, archeological evidence suggests that humanoids have wandered Burma from as long as 75,000 years ago, with the first record of homo sapien foot traffic in the area dating back to 11,000 B.C. By 1500, the Bronze Age had struck the peoples of the region as they began producing bronze tools and growing rice, and by 500 they began working with iron as well.   The first city-states formed around 200 B.C.by the Pyu people - who could be attributed as the lands first true inhabitants. Trade with India brought with it cultural and political norms that would later influence Burmese culture, namely through the spread of Buddhism. However, it wouldnt be until the 9th century A.D. that internal war for territory forced the Burmese to organize into one central government. In the mid-to-late 10th century, the Bamar settled a new central city of Bagan, collecting many of the rival  city-states and independent nomads as allies, finally unifying in the late 1950s as the Pagan Kingdom. Here, the Burmese language and culture were allowed to dominate the Pyu and Pali norms that came before them. Mongol Invasion, Civil Unrest and Reunification Although the leaders of the Pagan Kingdom led Burma to great economic and spiritual prosperity - erecting over 10,000 Buddhist temples across the country - their relatively long reign came crashing to an end after repeated attempts by the Mongol armies to overthrow and claim their capital city from 1277 to 1301. For over 200 years, Burma fell into political chaos without a city-state to lead its people. From there, the country fractured into two kingdoms: the coastline empire of the Hanthawaddy Kingdom and the northern Ava Kingdom, who was eventually overrun by the Confederation of Shan States from 1527 to 1555. Still, despite these internal conflicts, Burmese culture greatly expanded during this time. Thanks to the shared cultures of all three groups, scholars and artisans of each kingdom created great works of literature and art that still live on to this day.   Colonialism and British Burma Although the Burmese were able to reunify under the Taungoo for much of the 17th century, their empire was short lived. The First Anglo-Burmese War of 1824 to 1826 suffered Burma a massive defeat, losing Manipur, Assam, Tenasserim and Arakan to British forces. Again, 30 years later, the British returned to take Lower Burma as a result of the Second Anglo-Burmese War. Finally, in the Third Anglo-Burmese War of 1885, the British annexed the rest of Burma. Under British control, the rulers of British Burma sought to keep their influence and culture present despite their overlords. Still, the British governance saw a destruction of social, economic, administrative and cultural norms in Burma and a new era of civil unease. This continued up until the end of World War II when the Panglong Agreement forced other ethnic leaders to guarantee Myanmar independence as a unified state. The committee who signed the agreement quickly assembled a team and formed a doctrine to govern their newly unified nation. However, it wasnt quite the government the original founders were hoping for that actually came to be. Independence and Today The Union of Burma officially became an independent republic on January 4, 1948, with U Nu as its first Prime Minister and Shwe Thaik its president. Multi-party elections were held in 1951, 52, 56, and 1960 with the people electing a bicameral parliament as well as their president and prime minister. All seemed well for the newly modernized nation - until unrest shook the nation yet again. Early in the morning on March 2, 1962, General Ne Win used a military coup dà ©tat to take Burma. Since that day, Burma has been under a military governance for most of its modern history. This militarized government sought to streamline everything from business to media and production to form a hybrid nation built on socialism and nationalism. However, 1990 saw the first free elections in 30 years, allowing the people to vote for their State Peace and Development Council members, a system which remained in place until 2011  when a representative democracy was instated throughout the country. The military-controlled days of government were over, it seemed, for the people of Myanmar.   In 2015, the citizens of the country held their first general elections with the National League for Democracy taking the majority in both national parliament chambers and placing  Ktin Kyaw as the first elected non-military president since the coup of 62. A prime minister-type role, called the State Counsellor, was established in 2016 and Aung San Suu Kyi took the role.

Discharge and planning Essay Example | Topics and Well Written Essays - 2000 words

Discharge and planning - Essay Example admitted to the ward due to chest pain which is an indication of complete or partial disruption of arterial blood flow to the myocardium (Dowd 2007, p. 251). Mr. Brown will use an informal care package. The informal care package depends on informal care providers as the givers of important support such as personal assistance, nursing and help with daily chores (Da Roit 2010, p. 83). In this kind of a care package, the family members play the biggest role in taking care of the patient. Mr. Brown will depend on his two children living nearby for care, who will be assisted by supplementary informal assistants. The social services and paid assistants can complement the informal assistants. The ischemia heart disease package of care is the most appropriate for Mr. Brown’s case. The package of care states that efficient intervention and prevention strategies rely on the Maslow’s hierarchy of needs and basic care needs. The Maslow’s hierarchy of needs includes pain relief, social support, sleep, nutrition, hydration and oxygenation. Also, the Maslow’s needs include prevention of adverse medical response, environmental comfort and cognitive stimulation. The best management package for Mr. Brown will comprise of control of the hypertension to avoid pressure overload on the ventricle (Henein 2010, p.10). The antihypertensive medication is the correct treatment for hypertension. In addition, the chest pain and shortness of breath will be managed to minimise the occurrences of heart attacks and pain management. The patient will be given assistance to be able to participate in hobbies as a way of exercise (NHS Choices 2014, para 18). Discharge planning is the component of continuity of care procedure that is created to prepare the patient for the nest level of care. It also helps in making the significant plans for the care whether it may be care by an organised health care provider, self-care or care by family. The discharge planning is an affair involving

History of the Internet Essay Example | Topics and Well Written Essays - 1750 words

History of the Internet - Essay Example The history of the internet appears to have begun in In 1858, where Frank Leslies Illustrated Newspaper covered the story concerning the laying of the transatlantic cable. Once the laying of this cable was complete, it was easy to say that the Atlantic Ocean had been more or less erased as a communication barrier between the old world and the new. Of course, the cable did not bring Europe closer to America in physical terms but just as the internet allows the transfer of large amounts of information from one point to another, the transatlantic cable did the same for its time. That was perhaps the first example of modern technology being said used to negate such large geographical distances. Certainly the telegraph existed long before that since the telegraph had been invented by Joseph Henry in 1830. While the language of the internet today may be HTML, Samuel Morse first used his Morse code to send meaningful words through electronic means. In fact, only in 1843, the first American telegraph long distance line was ordered to be put between the cities of Washington and Baltimore to cover a distance of 40 miles once this line became operational the first message to be sent electronically from one city to another was a quote from the bible that said, â€Å"What hath God Wrought?† (Bellis, 2005). This rudimentary internet by today’s standard was the height of technology at the time and in the next few years; lines were laid down from Philadelphia to New York. In 1861, Western Union completed the line called the transcontinental telegraph line since that ran along the transcontinental railway to provide coast to coast communications (Bellis, 2005). Certainly not the internet but as the internet today is more of a business tool than anything else, companies were quick to realize the potential of rapid communications. Business could use this

Improving business through operations management Case Study

Improving business through operations management - Case Study Example According to one of the owners, they pointed three major for the reasons for closure of restaurants. Firstly, Deibel said the property they lost through the kitchen stalled them back hence considering the closure. Secondly, they were facing a lot of and stiff competition locally from other restaurants around Cambridge offering the same services for example nearby restaurants like Oronico restaurant, Charlie’s kitchen and the red house restaurant. Thirdly, they said they decided to close up the restaurant to allow them pursue other opportunities. Lastly, the owners of the building had sold the building they operated and it forced them to vacate. Insufficient capital: limited capital has a negative effect on the longevity of the restaurant. Owners should keep enough capital so that in cases of a loss and increased costs they can be indemnified back to normal position (Koch, Herman, and Garrett 11). Lack of health care covers to employees: Restaurant owners should consider health care programs so that they comply with the law. This helps or reduces costs when loss occurs like fire experienced in upstairs restaurant. Business operational management determines the life span, profitability and daily expenditure of the business (Koch, Herman, and Garrett 232). As we have seen above a restaurant should identify certain common challenges before starting or when during operation of the business for example competition which is

Advantages and disadvantages of E-learning Assignment

Advantages and disadvantages of E-learning - Assignment Example This paper seeks to analyze the advantages and disadvantages of E-learning. E-learning employs two main teaching methods depending on the institution and learning facilities present (IBM, 2010). The first is the Asynchronous learning method which is a student centered approach. In this method, lessons are delivered informally using internet based resources, virtual tutors where resources needed for learning are made available through reference sites, and computer based training. The second method is synchronous learning that involves a number of students learning in a virtual classroom at the same time, whereby students use telecommunication facilities such as video conferences to take lectures. Thus, instructor teaches the lesson virtually through an internet portal, as students watch online (Nayak & Suesaowaluk, 2007). E-Learning allows students to study from anywhere in the world, and take any course of their choice since it uses internet resources whereby a student can register f or a course offered in a different location, access reading resources and take online examinations for the course. E-learning reduces costs that occur in the traditional teaching methods considering that the institutions using this method save on cost incurred by lecturers in travelling to lecture in different locations. Education institutions in different countries are using this system to offer their courses, as a tutor can conduct a class from their geographical location electronically without the need to travel physically. This also makes the utilization of labor in these institutions efficient because they need few staff members to conduct lecturers for a large audience (IBM, 2010). Electronic learning improves classroom learning efficiency because it allows for better interactivity between students, tutor and the learning process. Multimedia capabilities and internet resources involve the student intellectually in the whole learning process. This mode of study uses resources l ike videos, blogs, audio files, and web pages to teach the students leading to worldwide acceptability (Markovic, 2010). In addition, it has a global reach in the learning process, which involves students and tutors from all locations, and races, as students have universal access to experts who assist them in the learning process. Institutions using this method have dedicated workers available online to answer any queries from students; employing websites that are interactive and students can get answers to frequently asked questions that can arise as they study (Stennes, n.d.; Nayak & Suesaowaluk, 2007). This form of learning is convenient to all the people involved in the study process; for instance, it makes classroom assessment easy for the lecturer. The lecturer gives reading resources electronically and receives answers to assignments electronically, which allows them to easily track the assignments and check for plagiarism and copying. The administrators of institutions offer ing e-learning get feedback on the progress of the classes from all the stakeholders. Students can make comments and reviews on the subject’s content, and also the whole teaching process which is used as a framework for improving the process. In addition, lecturers receives students comments and feedbacks on the modules, content of the study, and understands where to change and improve the classes (Markovic, 2010). This method poses a number of disadvantages to both students and institutions that offer it, considering that e-learning relies heavily on internet and telecommunication facilities, which incurs cost for hardware and software installation, as well as internet charges to access learning

How would Frederickson recalculates the definition of 'self-evident Essay

How would Frederickson recalculates the definition of 'self-evident truths' - Essay Example Based on his research, he recalculates self-evident truths in race topics based on the four models of ethnic relations: hierarchy, assimilation, pluralism, and separatism and found out that among the models cultural pluralism is the appropriate one. Hierarchy Thomas Jefferson believes that it is a self-evident truth that all men are created equal, that they are endowed by their creator with certain unalienable rights. This is an opposition to Fredrickson’s reinvented definition of these self-evident rights. Historical findings postulated that even during the period of Renaissance and Reformation, Europeans already distinguished human race into superior and inferior classifications (Fredrickson, White Supremacy 8). Even Aristotle himself explained that certain groups of people are bound to be â€Å"natural slaves† as in the conquest of the Spaniards to Indian territories (Fredrickson, White Supremacy 9). Aside from Indians, Asians were also viewed as unfit to be part of the civilized society of the U.S. wherein there is a grant of equal rights and protection (Fredrickson, The Black Image 634). ... However, that is not the case in many instances when a dictator became an icon for annihilation and wiped away thousands of people because of radical ideologies. That happened during the Nazis when Jews were wiped out at the time of Adolf Hitler. Therefore, Fredrickson viewed self-evident truths based on real scenarios, wherein there is hierarchical structure: a classification of powerful and weak races. Assimilation Assimilation of the minority group to the dominant group was a characteristic of Fredrickson’s racial concepts. This concept enables the alteration of the minority’s culture to that of the majority. In essence, it is called â€Å"cultural genocide† because it aims to influence or eradicate Native Americans’ way of life (Fredrickson, The Black Image 636) while completely abandoning their own that is observed by the dominant culture as barbaric and uncivilized. Jefferson believes that people have unalienable rights: the right to life, liberty, h appiness, among other things. Yet, in Fredrickson’s views, certain submissive races are bound to assimilate with the majority, simply because they are weak and have no territorial power over a country such as the United States. Liberty is hard to achieve, evident during the period of slavery, up until the discrimination towards African-Americans in modern times. In the history of the African-American civilization, slavery as a form of gradual assimilation, proves to be oppressive and futile because it took from them their own race and ideology. Establishment of Black community was one way of establishing a â€Å"singularity of national formation† (Glaude 79). Pluralism Cultural pluralism means that a culture has its own distinct identity, and that allowing it to exist with other cultures is

A Concept to Avoid and Minimize Security Risks in Cloud Computing Essay

A Concept to Avoid and Minimize Security Risks in Cloud Computing - Essay Example This project declares that the existing protection mechanism like encryption failed to provide sufficient security especially from the insider attacks within the cloud network. To overcome this issue a new technology has been introduced called Fog Computing. After doing deep analysis it is apparent that fog computing is not considered as a substitute for cloud it is just an addition of the cloud computing system and introduce new applications and services. These applications ensure safety by isolating user data from each other. The foremost goal of this technology is to put data near to the ultimate consumer. This paper makes a conclusion that Cloud Computing is a technology based service which is used for protecting data and for making use of the cloud resources anywhere anytime. Further Cloud Computing is designed with a collective pool of resources which manages private data centers for clients who are utilizing web application and batch processing services. Fog computing is a virtual platform which offers computing, networking and storage resources to the end-users. Fog computing is a new standard which provide a virtual IT infrastructure. The security solutions which are designed for cloud computing does not allow fog computing devices to balance their connectivity load at the verge of the network. Fog computing offers greater security and benefits while working with cloud. In this the user has to first register and sign up fog computing.

How would Frederickson recalculates the definition of 'self-evident Essay

How would Frederickson recalculates the definition of 'self-evident truths' - Essay Example Based on his research, he recalculates self-evident truths in race topics based on the four models of ethnic relations: hierarchy, assimilation, pluralism, and separatism and found out that among the models cultural pluralism is the appropriate one. Hierarchy Thomas Jefferson believes that it is a self-evident truth that all men are created equal, that they are endowed by their creator with certain unalienable rights. This is an opposition to Fredrickson’s reinvented definition of these self-evident rights. Historical findings postulated that even during the period of Renaissance and Reformation, Europeans already distinguished human race into superior and inferior classifications (Fredrickson, White Supremacy 8). Even Aristotle himself explained that certain groups of people are bound to be â€Å"natural slaves† as in the conquest of the Spaniards to Indian territories (Fredrickson, White Supremacy 9). Aside from Indians, Asians were also viewed as unfit to be part of the civilized society of the U.S. wherein there is a grant of equal rights and protection (Fredrickson, The Black Image 634). ... However, that is not the case in many instances when a dictator became an icon for annihilation and wiped away thousands of people because of radical ideologies. That happened during the Nazis when Jews were wiped out at the time of Adolf Hitler. Therefore, Fredrickson viewed self-evident truths based on real scenarios, wherein there is hierarchical structure: a classification of powerful and weak races. Assimilation Assimilation of the minority group to the dominant group was a characteristic of Fredrickson’s racial concepts. This concept enables the alteration of the minority’s culture to that of the majority. In essence, it is called â€Å"cultural genocide† because it aims to influence or eradicate Native Americans’ way of life (Fredrickson, The Black Image 636) while completely abandoning their own that is observed by the dominant culture as barbaric and uncivilized. Jefferson believes that people have unalienable rights: the right to life, liberty, h appiness, among other things. Yet, in Fredrickson’s views, certain submissive races are bound to assimilate with the majority, simply because they are weak and have no territorial power over a country such as the United States. Liberty is hard to achieve, evident during the period of slavery, up until the discrimination towards African-Americans in modern times. In the history of the African-American civilization, slavery as a form of gradual assimilation, proves to be oppressive and futile because it took from them their own race and ideology. Establishment of Black community was one way of establishing a â€Å"singularity of national formation† (Glaude 79). Pluralism Cultural pluralism means that a culture has its own distinct identity, and that allowing it to exist with other cultures is

Christian liberty Essay Example for Free

Christian liberty Essay According to the page, Martin Luther’s argument revolves around two basic proposition of liberty. Which states that: â€Å"A Christian is a perfectly free lord of all, subject to none† (Luther). By this statement he meant that once a person is freed by Jesus Christ, there shouldn’t be any other thing that would have a true dominion on the person on earth. So if Jesus sets you free, indeed you are freed. He explained that man has two folds nature: the inner soul, the spiritual and the carnal, outward flesh. A Christian does not become righteous by doing anything that has to do with flesh but only by the faith in Jesus. Nothing on earth should have any influence on Christian liberty. The second principle was that a Christian â€Å"man is the most dutiful servant of all, and subject to everyone† (Luther). The two propositions appeared to be contradictory but Luther was able to explain further on both making it clear. He asserts that only one thing alone is necessary for a Christian liberty and that is the Gospel of Christ. He defines Christian liberty as the freedom from the law putting it that the law is not meant for a righteous man. It is the belief in Christ that brings peace and liberty. While Freedom of the soul and its justification comes by faith alone and not by work, he said â€Å"it is evident that by no outward work or labor can the inward man be at all justified, made free, and saved† (Luther). In conclusion, Freedom comes when one belief in the word of God, that is one’s soul get freed and one become saved. Whereas, one get liberty after one has believed wholeheartedly in the Gospel of Christ, it is the word of God that teaches liberty. The freedoms mentioned by Martin Luther all have an element in common: they are all divine freedoms from things of the world. In contrast, Christians should be voluntary servants to God and other men, motivated by love for God and the changes made by salvation. Reference Luther M, Concerning Christian Liberty. Retrieved May 09, 2010 From http://homepage. mac. com/shanerosenthal/reformationink/mlchrlib. htm

Social Perspectives on the Concepts of Sex and Gender

Social Perspectives on the Concepts of Sex and Gender Critically evaluate the contribution of the social perspective to our understanding of language and meaning and the psychology of sex and gender. It can be said different psychological perspectives lead to different theories providing diverse insights into the same issue i.e. language and meaning. They focus their enquiry in different ways and consequently have dissimilar objects of knowledge. Each perspective asks different questions, use different methods and data and produce therefore different theories. These perspectives can be complementary, conflicting or coexisting, whereby each perspective and theory provides a variety of ways of applying their findings to everyday psychological problems. By focusing on the social psychological perspective, this essay will initially evaluate how this perspective contributes to a greater understanding in the formation, acquisition and use of language and how this understanding co-exists with, and may be complimented by or is in contrast to, other perspectives and how this fits in with the understanding of sex and gender. Social psychological perspectives emphasise the importance of inv estigating cognition by studying how meaning is created through participation and cultural practices and through language. The evolvement, acquisition and application of language used by humans, to express meaning and pursue goals, have been a topic of study amongst the various perspectives in psychology most notably evolutionary, cognitive and social perspectives. In researching language and the development of subsequent theories, language itself is used as a medium to investigate language. This methodological reflexivity is the source of conflict between social and cognitive perspectives on language when trying to determine to what extent, if any, the necessity of responding in language predetermines what is said. Social psychologists, more specifically discourse psychologists (i.e. Parker, 1992, as cited in: Cooper Kay, 2007, p. 105), claims that in using language individuals do so in a social and historic context, with an audience and for a purpose. Individuals therefore will m ake assumptions about the knowledge, understanding and requirements of their interlocutors in an experimental setting which is a primary method used by cognitive psychologists to study the separate cognitive and underlying thought processes language represents in communication with others or dialog with the self. The social constructionist perspective, on the other hand, uses evidence from actual language used in day-to-day communication and therefore appears to have more ecological validity. With the use of discourse analysis, they manage to describe how individuals organise their talk and use particular strategies such as the creation of subject positions or constructions of the world, to achieve particular ends. Wieder (1974 as cited in: Cooper Kay, 2007, pp. 104-105) illustrated the use of language to determine behaviour amongst newly released prisoners living in a hostel by employing a method called ethnomethodology (the study of how people do things) devised by Garfinkel (1967 as cited in: Cooper Kay, 2007, p.103). Wieder (ibid) found that the language used amongst the individuals (called The Code) does not explain their behavior but rather was used by them to actively construct their social world and take appropriate action within it (i.e. not being a snitch). Social constructionists therefore base their understanding of language on the concept that language can be seen as a vehicle for the socially produced and sustained meaning that operates between individuals, in groups and societies (Cooper Kay, 2007, p. 113). Although providing a feasible explanation for the use of language, it does not explain how language evolved or how it is being processed individually. Evolutionary psychologists (i.e. Lorenz, 1952 as cited in: Cooper Kay, 2007, p. 78) offer an explanation about the evolution of language in claiming that language is an adaptive characteristic that has been acquired (through natural and sexual selection) at species level and is characterised by the ability of humans to create meanings in quite different ways of communication than that of other species. The complex interactive activation with competition (IAC) model devised by McClelland and Rummelhart (1981, as cited in: Cooper Kay, 2007, pp. 91-94) and subsequent studies (i.e. Moss and Gaskell, 199 8, as cited in: Cooper Kay, 2007, p. 93) is used by cognitive psychologists in formulating their understanding that language is part of an information processing system that resides in the brain of an individual who creates meaning when hearing others speak or when speaking themselves. The three perspectives therefore provide complimentary understandings of language based on their individual analysis being evolution, individual processing or social construction. Parker (1992, as cited in: Cooper Kay, 2007, p. 105) describe discourse as a set of symbolic meanings created through the use of language to construct an event or object in a particular way. This is evident in the claim by social psychologists that individuals construct the world as consisting of two basic types of people men and women. This is partially achieved through social identity processes as theorised in the Social Identity Theory (SIT) of Tajfel (1919-82, as cited in Phoenix Thomas, 2007, p. 62) whereby individuals devise descriptions which derive from the social group they see themselves belonging to (i.e. male or female). Individuals, according to SIT, then tend to maximise perceived similarities to others in the same group (in-group) whilst minimising it with those outside the group (out-group) e.g. the notion of opposite sex (Hollway, Cooper, Johnston and Stevens, 2007, p. 151). Gender is consequently one of the most important and powerful social categories by which i ndividuals define themselves. Bem (1981 as cited in: Hollway et al, 2007, p. 153) proposed in the Gender Schema Theory (GST) that femininity and masculinity are socially and culturally constructed dimensions absorbed by individuals to produce an understanding of gender to make sense of themselves and their behavior. Social constructionists however, argue that gender is not a set of characteristics or properties acquired by an individual but rather that gender identity is constantly established and re-established by experiences, behaviors and actions on both individual and group levels and is therefore ongoing throughout the lifespan of an individual. The study of sex and gender is thus concerned with the intricate interplay of nature and nurture in shaping similarities and differences between men and women. In studying sex and gender as a psychological phenomenon evolutionary (e.g. Clark and Hatfield, 1989, as cited in: Hollway et al, 2007, p. 146) and biological (e.g. Fitch and Den enberg, 1998 as cited in: Hollway et al, 2007, p. 138) perspectives emphasis’ the contribution of nature to the experiences of individuals by examining the biological and genetic structures relating to sex. Social constructionists acknowledge these influences but looks at the importance of context and culture in constructing an understanding about gender whilst the psychoanalytic perspective incorporates biological differences as well as the social and cultural meanings. The difference between these approaches is often exemplified through political tension between them in relation to their implications about the fixity of the social roles of men and woman and their personal relationships and behavior. Biological and social explanations (nature and nurture) expose a fundamental conflict whereby social perspectives echo the underlying principal of psychoanalysts questioning individual agency in claiming that biological explanations, and most recently evolutionary explanations ( e.g. Hilary and Rose, 2000, as cited in: Hollway et al, 2007, p. 172), are extremely deterministic (Hollway et al, 2007, p. 171). Social constructionists explained that historical research underlines the fact that values inevitably underpin all knowledge; however, allowance should be made for new ideas incorporating change and cultural settings such as the role of women in society. The methods employed by the various psychological perspectives in studying a specific psychological issue are often complimentary as opposed to contrasting. In explaining gender social constructionists take historical and cultural situations of human beings into account focusing almost exclusively on the meaning-making activities of humans. In studying the difference in the style of sexual behavior between men and woman at an American college, Clark and Hatfield (1989 as cited in: Hollway et al, 2007, p. 146) found that women, although accepting dating invitations were less inclined to accept invitations for private meetings (i.e. at the apartment of a stranger) with almost all women refusing invitations for sexual intercourse. The results were the same when women were first assured of the trustworthiness and integrity of the stranger thus accounting for fear of potential danger as a confounding variable (Clark, 1990, as cited in: Hollway et al, 2007, p. 146). Clark and Hatfield (ibid) claimed from an evolutionary perspective that the results are consistent with the arguments of evolutionary psychologists about evolved optimal reproductive style (ibid) through natural and sexual selection processes. The findings of Clark and Hatfield (ibid) underline, from a social constructionist point of view, the notion that the sexual behavior of men and women is filtered through their own individual cultural lenses. Psychoanalytical psychologists (e.g. Benjamin, 1990, 1995, 1998 as cited in: Hollway et al, 2007, p.164) argue that these external influences (e.g. identities are constructed throug h discourse and discursive practices) are over emphasised by social constructionists and therefore does not explain the agency and capacity for resistance and change by individuals. Each of these perspectives provides a valuable point of view but none is able to give a complete explanation of the findings of the study with each perspective concentrating on its own theoretical ground when analysing the findings of a study. In conclusion, it is clear that different perspectives in psychology lead to different explanations of one or more psychological issues. These perspectives can co-exist in some ways such as the fact that social constructionists and psychoanalysts both base their interpretations on meaning. Social constructionists provide a comprehensive account in formulating an understanding of language and gendered differences with a strong focus on the extraction of meaning of behavior. Although this perspective goes a long way in understanding these, and other, psychological aspects, they do not answer all aspects such as the evolution and individual understanding of language. Findings of other perspectives such as biological, evolutionary and cognitive psychology assist in providing an explanation of those items social constructionists cannot account for. Word count: 1662 References Cooper, T., Kaye, H. (2007). Language and Meaning. In T. Cooper, I. Roth (Eds.), DSE212 Challenging Psychological Issues (pp. 71-123). Milton Keynes: The Open University. Hollway, W., Cooper, T., Johnston, A., Stevens, R. (2007). The psychology of sex and gender. In T. Cooper, I. Roth (Eds.), DSE212 Challenging Psychological Issues (pp. 125-188). Milton Keynes: The Open University. Phoenix, A. (2007). Identities and diversities. In D. Miell, A. Phoenix, K. Thomas (Eds.), DSE212 Mapping Psychology (pp. 43-104). Milton Keynes: The Open University.

ICT in Finance :: ICT Essays

Credit Control ============== Credit control is a database and it tells the company when payments need to be made. By implementing a credit control procedure manual Boots are enforcing the company's individual characteristics. They are showing they have management and company values that will inform their customers that they have presence, confidence, diligence, and that they are prepared. Companies that have these values are less likely to suffer from late payment or bad debt (aged debts). Controlling their company's credit, when they no longer control their debtors the cost of financing their company's cash flow is at the mercy of those very same debtors. Boots need this because it tells them when their debts need to be made so they wont get into deeper debts. If they didn't use this method the company could go bankrupt in a few months. Forecasting Boots need to use forecasting when they seeing what products will be needed in the season because they will not buy furry body warmers for babies in the summer, these will be used in winter time this will make sure that boots do not lose any customers to other rivals Supplier Payments Supplier payments are payments that need to be paid to the company they bought their stock of. So if Boots needed to pay supplier payments this would mean that whatever supplier Boots bought their food and drink of these are payments that are to be made to the supplier. Boots gets sent an aged creditors report, this tells them the aged debts, will show the Finance Department who the company owes money to. This helps boots because they wont get behind with paying money they own to different people, so they wont get into deeper debt and that's why Boots needs this type of method. BACS (bankers automated clearing system) BACS means that you can now pay the creditors directly into their own bank accounts. Increasingly suppliers are receiving payment directly into their Bank Account via BACS, the automated clearing system. This means that cleared funds are available on the day you are paid - unlike the time delay associated with cheques, there is no possibility of cheques getting lost or delayed in the post, you are saved the time and trouble of paying cheques into your bank account, accounting procedures are simplified and administrative costs reduced. Boots would use this when they owe money to the suppliers because they have bought their food from them like the sweets the drink they sell. Boots needs this because when they pay the creditors by cheques they can get lost so the creditors will think that they haven't paid causing the company to go into debt with the creditors.

Core Identity :: essays research papers

Historically, societies have had a great deal of influence over the individuals making up their respective civilization. Every society, regardless of how autonomous their society allows their populous to be, directly and indirectly extends a level of control. Self-governing persons often think of themselves as immune to society’s invisible sway; and to varying degrees they are however, their core identity is ultimately shaped and molded by interacting with other members of humanity.   Ã‚  Ã‚  Ã‚  Ã‚  When I hear a proverb such as â€Å"pull yourself up by the bootstraps† or â€Å"I’m the captain of my ship† it stirs feelings of sovereignty and freedom and the ability to whatever I want, whenever I want. In some cases these statements are true, if for example one wanted to go the movies, that person could simply get in their car and go to the movies. Perfect example of being â€Å"the captain of your own ship† Seems to be a sound statement, but what if the person didn’t have money to see the movie, or couldn’t walk to the movies because they didn’t have legs due to an injury during the Gulf War. Now it appears that his â€Å"ship has been commandeered†   Ã‚  Ã‚  Ã‚  Ã‚  The above case in point is an example of how society will have a â€Å"hand on the rudder of everyone’s ship† Even if that individual decided he was going to the movies, circumstances beyond his control have dictated what he can and cannot do in certain situations. Because of the war this individual had no legs, because he had no legs he didn’t have a job, because he had no job, he had no money consequently; he wasn’t going to the movies. Proverbs like â€Å"being the captain of your own ship† are merely motivational anecdotes that help alleviate the sometimes harsh certainty that is one’s potential. Everything an individual does is governed in some fashion by the constraints put upon him or her by society and their relevant place in society.

A Manager’s Performance and Success

Knowledge about organisational behaviour has become very important to a manager's performance and success. Therefore, it is not surprising that writers often claim to have the information that managers need if they are to excel in their jobs. In Search of Excellence is one of the most well known books of this type. In the book, Peters-and Waterman outlined seven principles that they claimed to be excellent management tactics and a â€Å"7-S Framework.† In Search of Excellence is a book dealing with many different principles of economics and what makes big business' excellent. The first idea that the author discusses is his chart of the 7-S Framework. The graph is very simple but the ideas are fairly complex. In their research, they found that their concepts were too hard to explain and easily forgettable. They made this framework to deal with strategy, structure, style, systems, staff, skills, and shared values. This has 7 S's and a graphical representation to visualize. This shows the businessman that problems can be managed. For example, anyone assuming that a new manager of a Macdonald†s will perform exactly as the old manager did is ridiculous. The workers must adjust and adapt to the new manager's way of business. The first principle is a bias for action. This is basically saying â€Å"Stop talking and do something about it.† When Macdonald†s has a rush of customers and their supplies for making food are low, they (usually) don't say â€Å"You know what, I have no more cheese† or â€Å"Could someone get me some more cheese?† They take action and get the cheese, make it if necessary, and get the problem solved as quickly as possible. The second Principle they deal with is to be close to the customer. This means good service and listening to what the customer has to say. If the producer, Macdonald†s, is not in touch with what the customer wants to eat, then the business will most likely fail. Although it also refers to customer satisfaction; quality food made right and good service, â€Å"Have a nice day and enjoy your meal!† The third basic principle is productivity through people. This deals with the individual as the best means for efficiency improvement rather than capital investment. If Macdonald†s could put everyone in the area of work they most enjoyed (drive-thru, washer,†¦) then they could produce more food and maximize their business. The forth basic principle is hands on, value driven. This is the standard setting and enforcing values in a company. This is keeping the boss in touch with the assembly line worker and projecting the company's original ideas, instead of an image of some suited businessman who confines himself in an office. The fifth and often obvious principle is to stick to the knitting. The basically says that if a company is in the food business, it should not branch off into the computer business unless they have no where else to expand in the industry they are already in. The sixth basic principle is a simple form, lean staff. This means leaving few people up top to manage a company and keep the form of management simple. The seventh and final basic principle is simultaneous loose-tight properties. This is another value-based principle. This could be described as the ability for a worker of Macdonald†s to do his/her job in his/her own way as they incorporate the company's values and concepts into their work. These values demonstrate that they don't just work because they work, but rather because they just make sense. In search of excellence shows that the excellent companies had been based on the basics. The companies had to try to keep things simple. Sometimes, to a big business, it might seem logical that business should be run more complex the larger it is. From research, this is usually not true. Ignoring the seven principles above would be foolish in the business world.

First person point of view in “Raymond’s Run” and “Cathedral” Essay

The authors of â€Å"Raymond’s Run† and â€Å"Cathedral†, both use a first person point of view in their short stories. In â€Å"Raymond’s Run†, by Toni Cade Bambara, the first person point of view shows how the narrator is dealing with the situations around her and maturing in the process. In â€Å"Cathedral†, by Raymond Carver, the reader can see the change in the narrator’s understanding of the blind man through different situations that happens throughout the story. Both authors have similar purposes in mind when they were writing the story, they both wanted to show the growth and transition of the narrators. The use of the first person point of view makes it easier for the readers to see the thoughts and emotions that are being experienced by the narrator, which will give us a better insight into their thinking and actions. In â€Å"Raymond’s Run†, the narrator of the story is Hazel, and the whole story is seen through her eyes. In the beginning of the story, the reader finds out that Hazel looks after her older brother with a mental disorder. She does not mind looking after her brother, and she is also really protective of him because many people like to make fun of him and he also gets himself in trouble. Hazel’s protectiveness of her brother can be seen when Hazel says, â€Å"If anybody has anything to say to Raymond, anything about his big head, they have to come by me†. She is also a very boastful little girl, especially when it comes to her running, she thinks that no one can even come close to her running speed. Her boastfulness can bee seen in the third paragraph when she says, â€Å"There is no track meet that I don’t win the first place medal†. As the story moves along, Hazel bumps into a gang of girls that she does not really like and confronts them. She especially does not like Gretchen because Gretchen is Hazel’s main competitor. Then a transition occurs when Raymond is calling Hazel and â€Å"rattling the fence like a gorilla in a cage†. She realizes that she already has a lot of medals and ribbons, but Raymond has nothing, and also realizes that Raymond is a very fast runner who has the potential to become a winner. So, it does not matter if she wins, loses or ties the race because she can always retire and coach Raymond. Through the first person point of view, the reader can see the personal experiences that Hazel goes through, and how she came to understand that: winning was not everything, she should help others enjoy winning and  she could gain respect for someone through competition. In â€Å"Cathedral†, husband is telling the story from his point of view, which is in first person. The reader can see that in the beginning of the story, the narrator appears to be hostile and irritated because his wife invites her blind friend to stay for the night. The husband does not want the blind man to stay at his house because he does not understand the blind man and the blind man’s relationship with his wife. To alleviate some of his uneasiness, the narrator makes a brainless comment to his wife about taking the blind man bowling. Then, when the blind man comes, he asks the blind man which side of the train was he sitting on. Gradually, as the evening wears on, the narrator begins to relax with the blind man. They start drinking and smoking weed together, eventually the narrator turns on the television. When the show on cathedrals is showing, the narrator tries to describe a cathedral in words to the blind man. When that does not succeed, the blind man asks the narrator to help draw a cathedral. They start by having the blind man hold the narrator’s hand as he draws a cathedral on a paper bag. The blind man tells the narrator to close his eyes and draw. So the narrator complies and closes his eyes and draws, saying, â€Å"So we kept on with it. His fingers rode my fingers as my hand went over the paper. It was like nothing in my life up to now†. The ending reveals to us that the narrator is learning more about himself and human communication than the blind man is learning about cathedrals. Through the first person point of view, the experience of the successful communication between the blind man and the narrator allows the reader to see the transformation that occurs in the narrator. In both of the stories, the authors basically have the same purpose in mind when they are using the first person point of view. From all the events that happened to Hazel in â€Å"Raymond’s Run†, it is clear that the author used the first person point of view to see the change and growth in her thinking. Hazel went from a very anti feminine, competitive and straightforward little girl to a mature, and respectful little girl. In â€Å"Cathedral†, the author uses the husband as the narrator because the author wants us to see how the husband interacts with the blind man and slowly understands him. With the first person point of view, the author generally wants their readers to get  a more personal understanding of the narrator and how they see things. Therefore, in both these stories, the authors’ purpose was to show the changes that occur to the narrators of each story.

The Byronic Hero

While popular culture is usually regarded as something trite, meaningless, and superficial, careful and insightful analysis of certain aspects of popular culture reveals a lot about culture as a whole. For the purposes of this essay, I decided to concentrate on one of the pop idols of the 20th century, namely Jim Morrison. The rationale behind my choice is that this figure produced a powerful impact on popular culture, and the cult of Jim Morrison is still appealing to many generations of American.As for the theoretical perspective to be employed in this essay, I will show how the cult of Jim Morrison is a reincarnation of the image of the Byronic Hero that has always been present in world culture. The Byronic Hero is an extraordinary and talented young man. Tremendous success of Jim Morrison leaves no doubt in his enormous talent, charisma, and energy. I dare call him a genius for the ample reason that speaking about the overall history of contemporary music, people remember only tw o names, the Beatles and the Doors, and the Doors in the first place.Secondly, the Byronic Hero is a rebel who opposes almost all social norms and regulations; he deliberately distances himself from conventional social institutions. This feature was characteristic of Jim Morrison from the early childhood: he used to question the authority, and for that he was dismissed from a scout club. At night, he used to sneak out from his parents’ house and hang out at overcrowded and disreputable bars. His juvenile misbehaving soon evolved into a consistent social protest expressed trough music and show.‘Philosophies of Protest’ used to be his favorite course at Florida State University (Davis, 2004). He denounced traditional social patterns; the evidence for that is the fact that he never got married. Instead, he ‘married’ Patricia Kennealy in a Celtic pagan ceremony. The Byronic Hero is never impressed by rank and privilege, though he may possess it. Jim Morr ison might have become a representative of the elite circles with good education, stable job, and decent social status. Yet he made a choice in favor of a flamboyant bohemian lifestyle. Another feature of the Byronic Hero is intelligence.The conventional Byronic Hero is well-read and possibly well-bread. Jim Morrison took a keen interest in self-education; he devoted a lot of time to reading Nietzsche, Jung, Ginsberg, Joyce, and Balzac. He derived inspiration in the literary heritage of French symbolists, especially Rimbaud. It is worth noting that Arthur Rimbaud himself was an exemplary Byronic Hero, with his dark passions and impressive talents. By the age of fifteen, Jim established himself as a gifted poet and painter; some sources argue that Jim Morrison had an IQ of 149 (Davis, 2004).He received solid education and traveled the world. These facts prove that Jim Morrison possessed the majority of features typical for the Byronic Hero. Another characteristic of the Byronic Hero is the exile, usually self-imposed. Exile to Paris is an essential part of Jim Morrison’s biography. Morrison escaped to Paris with Pamela Courson; he did so because he disliked being a celebrity. He was deeply dissatisfied with the absence of serious attitude to him as an American poet. Paris seemed to provide an asylum.The conventional Byronic Hero is distressed by a terrible thing he committed in the past, like a hidden curse or crime; this burden forces him into a voluntary exile. When Morrison escaped to Paris, he faced a tragic dilemma in his life. His two women, Pamela Courson and Patricia Kennealy, both demanded his love. Some researchers believe that his love for Patricia Kennealy was greater, but Pamela let him continue his experiments with alcohol and drugs (Davis, 2004). He may have always felt guilt and regret for leaving Patricia. The Byronic Hero is constantly depressed and melancholic.It is reported that in Paris Morrison searched for a sense of living as well as for inspiration to write more powerful poetry (Davis, 2004). But even in the city of great poets Morrison was spiritually void and suffered from depression. The Byronic Hero is unusually handsome and inextricably attractive, often to both sexes. I dare label Jim Morrison as the most prominent male sex-symbol of the 20th century. The Byronic Hero is larger than life in his feelings, talents, ambitions, and pride. This type is also self-destructive in the longer run.That is one of the most substantial arguments that prove Jim Morrison’s connection with the discussed image. His progressing addiction to alcohol and drugs was his curse. Thus, Morrison can be regarded as an example of the Byronic Hero that has been present in world culture from its creation in early Greek theatre through classical English literature and 19th-Century Russian literature to the modern times. It is evident that the classical Byronic Heroes is Byron’s Childe Harold. The Canto I from the Child e Harold's Pilgrimage provides an excessive proof for all the abovementioned images of a Byronic Hero.The following lines can be interpreted as the example of rebellious nature of the Byronic Hero: ‘Who ne in virtue's ways did take delight/But spent his days in riot most uncouth†¦Ã¢â‚¬â„¢ (Canto I, 2, lines 1-2). Precursors of this typical hero of English Romanticism can be traced back to Greek theatre. The notion of hamartia, or tragic flaw, is intrinsically linked to the early development of the Byronic Hero. The Byronic Hero is also present in literary Gothicism as one of the literary trends within the tradition of Romanticism.In the Romantic literature, two different types of heroes can be found, namely Satanic Hero and Byronic Hero. In fact, Satan is also believed to be an early version of the Byronic Hero. Despite some apparent differences, these two literary types have much in common: ‘Like Satan, the Byronic hero is an outsider and an overreacher, though the divine Law that he violates is not the First Commandment but the Seventh, a sin often involving not only adultery but incest’ (Polidori, Le Fanu & Stoker, 2002, p. 6). As for the classical period in literature, Heathcliff from ‘Wuthering Heights’ is another example of Byronic hero.Captain Ahab from ‘Moby Dick’ is sometimes also cited as a Byronic Hero, although there no broad consensus among critics: ‘Captain Ahab's rebellious nature and attitude towards existing norms illustrates his Byronic qualities, as well as the overall dark nature of his humanity’ (Hospelhorn & Nicolson, 2003, ‘Moby Dick’). Byronic Hero found new incarnation in classic Russian literature. Such notable writers as Alexander Bestuzhev-Marlinsky, Alexander Pushkin, and Mikhail Lermontov all contributed to the emergence of the phenomenon later referred to as ‘the Russified Byronic Hero. ’In the modern time, the recreation of the Byronic Hero is often attributed to Albert Camus in his novel ‘The Rebel’: ‘But it was Camus's recreation, in modern terms, of the solitary Byronic hero, who resists fate and an alien world by defiant acts, which brought the cult so vividly to life and gave it actual meaning to youth on both sides of the Rhine’ (Johnson, 2001, p. 575). Therefore, it is possible to conclude that Jim Morrison as an incarnation of the Byronic Hero exemplifies the pervasiveness of archetypes that have been present in world art and literature since ancient times.References Davis, S. Jim Morrison: Life, Death, Legend. New York: Gotham Books, 2004. Hospelhorn, S. , & Nicolson, A. ‘Byronic Heroes in Russian Literature. ’ 2003. October 8, 2007. Johnson, P. M. Modern Times Revised Edition: The World from the Twenties to the Nineties, Revised ed. New York: Harper Perennial Modern Classics, 2001. Polidori, J. W. , Le Fanu, J. , & Stoker, B. Three Vampire Tales: Dracula, Carmilla, and The Vampyre. Boston: Houghton Mifflin Company, 2002.

Druge abuse Annotated Bibliography Example | Topics and Well Written Essays - 1000 words

Druge abuse - Annotated Bibliography Example There is also an in depth coverage of how a design can be adapted to come up with more drug abuse averting intercession. The authors give an analysis of how individuals with substance use disorder have inhibitory control insufficiencies in comparison to non-abusers. The reason as to why adolescents have the urge to abuse substances as a behavior is also discussed in the book. As the book keep on explaining on why some behavior are related to substance abuse, neurobiological approach as a means of treatment is broadly discussed and researched. The major setback of the book is the fact that prevention measures to substance effect have not been tackled in the book. The importance of inhibitory control cannot be underestimated as indicated in the book, â€Å"Inhibitory control, broadly defined, refers to factors that regulate the performance of inappropriate or maladaptive behaviors. Failure of inhibitory processes increases the probability of maladaptive â€Å"impulsive† behaviors, such as drug abuse.† (Bardo, Diana and Melic, 13). The study in the book helps to add more importance to the topic under discussion. The study provides more emphasis to the fact that there is a substantial effect of drugs usage to the non-abusers. Non-abusers are persons close to the abuser of substance which include family members and friends. In addition the studies in the book will also aid the research to provide strong evidence on how control measures can be adapted by drug abusers to minimize this jeopardy. This book analyzes the abuse of drug from a legal perspective, and focuses on the laws that are concerned with drug control in America. The studies in the book are meant to investigate whether some drugs should be legally available to Americans since 19th century. Arguments ranging from court cases, laws, speeches and opinion pieces discuss America’s war on

Hello Kitty - Punishments in Pink Essay Example | Topics and Well Written Essays - 750 words

Hello Kitty - Punishments in Pink - Essay Example Once he has blazed through the intersection, he resumes normal driving with the assurance that his behavior is accepted, albeit angrily, by society because of his powerful position. The Thailand government, on the other hand, takes it seriously when their police officers attempt to place themselves above the law. In Bangkok, whether an officer breaks traffic laws, litters, or just arrives to work late, they are reprimanded. In previous years, these officers were given plaid armbands to make them stand out against their lawful brethren, but the officers treated the armbands like novelties. When Pongpat Chayaphan, the acting chief of the Crime Suppression Division, realized that these bands were not making an impact, he gave them a makeover. The new armbands are now pink and decorated with hearts and the famous Hello Kitty icon. The Hello Kitty armbands may seem humorous and even sweet and adorable to citizens, but Chayaphan claims that this is their purpose. â€Å"This new twist is e xpected to make [the officers] feel guilt and shame and prevent them from repeating the offense [...]. Kitty is a cute icon for young girls. It’s not something macho police officers want covering their biceps (Mydans 1).† If a little girl squeals with glee at the sight of the armband or if a burly motorcyclist sniggers at it, the police officer is humiliated and his sense of masculinity is dropped down a notch. When this occurs, according to Chayaphan’s reasoning, then the armband is a success. The designs on these armbands are an epitome of young girls and sparkly things, which are the last things that macho police officers want to be associated with. The Hello Kitty armbands of shame have yet to be used by Bangkok police departments. While people might think that their lack of use will never reveal how well they can work, the reality of the situation is quite the opposite. Since the implementation of these pretty armbands, disobedience among police officers has significantly declined. During the months of the short-lived plaid armbands, numerous officers found themselves as the recipients of the laughable attire. When the Hello Kitty armbands were introduced and after the police officers fully comprehended what it would mean to their manly reputations to be caught wearing them, the Bangkok officers got their acts together with lightning speed. Even though they are not being used, the armbands are still proving to be effective. I find this strange and intriguing fact interesting because it reveals pride as a cornerstone to a police officer’s work. There may be some officers that might be willing to wear the armbands out of fun or to get a laugh, but when it comes down to it, anything that threatens a man’s masculinity is simply unacceptable to them. A pink armband with a cartoon kitty and hearts is enough to deter Bangkok police officers from thinking that they are above rules, regulations, and laws. When police officers were faced with fines, possible job termination, or even imprisonment, some would simply pay what was due and then return back to their lawless behavior.

Environmentally Friendly Sources of Energy Essay

Environmentally Friendly Sources of Energy - Essay Example The anger over high gas prices opened up an old debate over the world's limited fossil fuels, their effect on the environment, and solutions for the future. The course of action is clear, the United States must move beyond Fossil Fuels to more environmentally friendly source of energy. Pollution caused by car fuel is responsible for a number of natural and human afflictions. Topping that long list is acid rain, lung problems including asthma, smog, and global warming. The regulation of car emissions did not begin until 1970. After eighty years of neglect air pollution had become a problem that seemed uncontrollable. President Nixon and his administration struggled to pass legislation that would require vehicles to produce less emissions and be safer for the environment. They did succeed in passing the Federal Clean Air Act, the first in a series of actions meant to improve the quality of air in the United States. The first Act simply stated what was an acceptable amount of emissions and what was not. As the years went by and more provisions were made the Act was still weak, and was used more like a suggestion than a law (Conlin 807). Cars create pollution in a number of ways. The major contribution is ozone being released at a ground level. The World Resources Institute warns "breathing ozone concentrations of 0.012ppm, levels that are typical in many cities can irritate the respiratory tract and impair lung function causing coughing, shortness of breath, and chest pain. In addition to the effects that gas produced pollution has on the human body" (66), it can have a severe effect on the planet as a whole. Another component of car emissions is carbon dioxide, a compound which traps heat. Since the Middle Ages the amount of carbon dioxide in the environment has increased by 30% and the temperature of the planet has increased in a similar way. Global warming can cause many environmental problems including damage to coral reefs, spread of disease, droughts, the melting of the North Pole, and most recently documented severe weather conditions like tropical storms and hurricanes. The amount of gasoline used by cars is staggering. World Resource Institute cites that vehicles used for transportation consumed about 25% of the world's energy, and 80% of that is caused by cars. In 1996 the world's gas consumption topped a trillion liters. America easily uses more gas then it is able to produce. Petroleum is not a renewable resource. The United States imports 50% of the oil it uses (World 79). This leads to an additional problem with petroleum based fuel. The United States has become dependent on foreign countries for this fuel and therefore must maintain a good working relationship with other national governments which nurture terrorism and poor treatment of it's citizens. "Biodiesel is an American-made fuel that can be produced from any fat or vegetable oil, such as soybean oil. Biodiesel is cleaner burning than traditional diesel, and its production and use builds our U.S. economy, rather than our reliance on the Middle East" (Biodiesel, par 3). A shortage of petroleum gas leads to rising gas prices. Of course there are many simple ways that people can cut down on their gas usage. Many of them involved car pooling, not using gas powered machines on ozone days, and to relearn the virtues of taking and enjoying a nice long walk. However, the bigger

Interpersonal Conflict in the Film Hitch Essay Example | Topics and Well Written Essays - 500 words

Interpersonal Conflict in the Film Hitch - Essay Example In most cases and situations that involve love, interpersonal conflict is inevitable. This usually results to an increased antagonism and misunderstanding between the characters. As observed in the movie, the escalation of emotional tensions resulted to a misunderstanding. The viewer would already know by then that Hitch was really trying to help his client Albert, a nice, socially awkward guy, to get closer to Allegra. On the other hand, Sara is insistent and believes that Hitch is just trying to get women laid by his own clients. It should also be taken as a factor that prior to Sara knowing that Hitch was a date-doctor, both of them were dating as well and were developing a serious relationship. The unmasking of Hitch’s reputation to Sara exacerbated things between them. The problem was that both Hitch and Sara never really saw things from each other’s perspective. Both of them knew and felt that they were correct in their own right. Sara, for the most part, initiall y did not want to understand Hitch’s side of the story. On Hitch’s part, he wanted to show that his methods of dating would work on him, as well as it did with his clients. When their confrontation came, they communicated based on their passion, and not much with their rationality or logic. As a solution to the conflict, both of them could have just agreed to meet privately instead of publicly. In this way, they could both disclose honestly and openly their side of the story and situations that involve love.

MULTI-HAZARD RISK ASSESSMENT, USING COLOUR MAPPING ON NATURAL Essay

MULTI-HAZARD RISK ASSESSMENT, USING COLOUR MAPPING ON NATURAL DISASTERS i.e FLOODING, EROSION - Essay Example Luiz, in his book ‘The 1755 Lisbon Earthquake: Revisited’, states that multi-hazard risk assessment considers three issues which include the interaction of generically different types of hazards, comparison of different types of risks from financial and disaster management points of view, and finally the consequential risks for industrial production, infrastructure, and the economy. Moreover, in the case of an imaginary disaster workshop, there exist aims to be achieved, objective messages for Non-Governmental Organisations and locals, solutions in multi-hazard assessment, as well as target information from the multi-hazard risk assessment using colour mapping on natural disasters. Colour mapping, also known as colour coded mapping is a risk assessment tool that allows objective and visual determination of risk levels. It also provides a route on which priority events can be identified hence easy assigning of responsibilities and determination of actions to be taken. Thi s method of colour coding was developed by Maria Dineen, as a result of the growing need to manage the increasing volume of incident investigations. Initially, Maria established only three incident grades. These grades include Green to represent minor events that do not require follow-up, yellow for moderate events that require local management action and red to represent significant events that require senior management attention. Later, orange was also introduced to represent events that, although not requiring follow up by the senior management, they should be reviewed and monitored by relevant local management teams (â€Å"Consequences UK†). Risk assessment aims at identifying, measuring, quantifying, and evaluating the worst effects of natural hazards in a comprehensible and comparable way (Haimes, 2009). The use of colour mapping in risk assessment by an organisation aims at various things. First, an organisation aims at introducing clearly defined levels of accountabil ity for action and learning from adverse events. Secondly, organisations aim at curbing disasters and risks before they take place. Colour coding enables an organisation to identify any potential disasters. In addition to that, organisations aimed at risk assessment are required to explore safety and quality to ensure that no one is hurt in the future. It also aims to reduce consequential risks that may take place after a disaster has passed. This aims at creation of a safety culture in the organisation. Another aim of using colour mapping in multi-hazard risks assessment, is to use it as a tool for qualitative analysis. Qualitative analysis is important in the incident management process. Colour mapping gives a quality analysis since it eases the analysis process. The concentration of one colour over a certain region on a map show the level of risk experienced in that area without necessarily requiring an expert’s interpretation. More so, colour coding enables a systematic d etermination of the events that require more attention. For instance, colour red represent an urgent attention to a certain area; so more concentration and spread of it shows that a larger area is at a high level of risk (Zhang, 2009). However, it goes without saying that challenges will be faced in application of colour mapping. In most cases, it is possible for someone to confuse between code red and code orange which are different although they represent very close levels of risk. This can compromise the

Letter of Transmittal Essay Example for Free

Letter of Transmittal Essay As per the request you made, I am writing this report to point out problem areas that Pinkberry will have to carefully consider as it attempts to expand its presence internationally, and particularly into the Kuwaiti market. For five years now, Pinkberry has established a solid reputation as the finest purveyor of frozen yogurts in the US, rising to gain the market leadership position in this category. This has largely been made possible through our unique product offering, which makes use of the highest quality, real, non-fat milk. With our success in the US market, time is ripe for the company to expand internationally and capture the global market by leveraging on this strength, which is also the source of the company’s competitive advantage. One of the prime investment destinations that we have identified is Kuwait. With a real GDP growth rate of 8. 5% in 2008, a relatively open economy, high rates of growth in the services sector driven by a boon in oil prices in recent times, opportunities for growth in this market abound for Pinkberry. Additionally, US products enjoy very favorable attitudes in the country, with the two countries having pre-existing trade relationships where the US is Kuwait’s largest import partner accounting for about 13% % of all its imports. Notwithstanding these factors, Pinkberry’s entry and subsequent success in the Kuwaiti market is likely to be tempered with various challenges. These include cultural differences between the Kuwaiti and US markets, political-legal forces, and the unavailability of local sources of raw materials. By going through this report, I believe that you will get an exhaustive appreciation of these factors, which will enable us come up with strategies that will help us effectively conquer the Kuwaiti market. I remain greatly thankful for the opportunity to prepare this report and will remain freely available for any clarifications arising. Yours faithfully, Business Development Manager, Pinkberry.